Simply put, paper is misunderstood. People think it creates waste and hurts America’s forests when in reality, it has a positive impact on the environment. The Paper and Packaging Board wanted to challenge the misconceptions around forestry and paper-based products. Knowing those misconceptions have a profound impact on the planet, we needed to achieve behavior change. But we took it a step further and proposed a lifestyle change. It’s called going papertarian.

When Covid hit, the one precaution America could agree on was handwashing. But how do you wash your hands if you don’t have water? With rising unemployment, nearly 40% of Americans were at risk of water shutoffs. And as the leading faucet company, Moen couldn’t stand idly by. So we put out a rallying cry to #UnlockWaterForAll.

We were tasked with introducing a new Kool-Aid product to the target that hates everything: Tweens. So how did we do it? By showing them it was a little cooler, a lot bubblier, and nothing like the Kool-Aid all the kids were drinking.

Water has the power to bring out the best in us. That’s why Moen’s products are designed to bring out the best in water.

Our things say a lot about us. In fact, they tell a greater story than the one most of us are willing to share—and that’s why it matters where we keep them. So when California Closets wanted to communicate a sense of belonging, we created a campaign that redefines what it means to make room.

Oscar Mayer Deli Fresh has all the great taste you want and none of the stuff you don't. It's good food for us all.

Olive Garden is delicious. But you already knew that. So to (almost) satisfy your cravings, we made content ranging anywhere from :06 seconds to 8 hours. Go ahead, lick the screen.

Moen wanted to position their showerheads as easy home-improvement upgrades. And unlike other DIY projects, you can take this one with you when you move. So we created a campaign that spoke to the one demographic no one else in the category was talking to: Renters.

Kool-Aid Man's always been an icon. But now, he's an influencer. So we created a YouTube channel for him to unleash his influence. 

The sugar-coated truth.